Reference
Brand assets
Logo files, colors, typography and usage guidelines for the STRAT brand.
Logo
The STRAT mark is a geometric “Z/S” built from two stacked, sheared strokes. Next to the mark, the wordmark is set as STRAT in Space Grotesk Bold.
STRAT
Downloads
Mark · mintSVG — primary, for dark backgrounds
Mark · whiteSVG — for photos and colored backgrounds
Mark · blackSVG — for light backgrounds
App iconSVG — rounded square, for avatars and apps
Logo artworkPNG 1254×1254 — original master
Colors
- STRAT MintPrimary brand color, accents, buttons
#9AF5CF - InkPrimary background
#050706 - Ink 2Secondary surfaces
#0B0F0D - PaperPrimary text
#F2F5F2 - MutedSecondary text
#929B95
Typography
- Space Grotesk — headlines and the wordmark.
- Geist — body text and interface.
- Geist Mono — labels, numbers and technical details.
Usage guidelines
- Keep clear space around the mark equal to at least the height of one of its strokes.
- Use the mark only in STRAT Mint, white or black.
- Don't stretch, rotate, outline or add effects such as shadows or gradients to the mark.
- Don't place the mark on busy backgrounds where it loses contrast.
- Don't use the logo in a way that suggests partnership or endorsement without permission.