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STRAT

Reference

Brand assets

Logo files, colors, typography and usage guidelines for the STRAT brand.

Logo

The STRAT mark is a geometric “Z/S” built from two stacked, sheared strokes. Next to the mark, the wordmark is set as STRAT in Space Grotesk Bold.

STRAT

Downloads

Colors

  • STRAT MintPrimary brand color, accents, buttons#9AF5CF
  • InkPrimary background#050706
  • Ink 2Secondary surfaces#0B0F0D
  • PaperPrimary text#F2F5F2
  • MutedSecondary text#929B95

Typography

  • Space Grotesk — headlines and the wordmark.
  • Geist — body text and interface.
  • Geist Mono — labels, numbers and technical details.

Usage guidelines

  • Keep clear space around the mark equal to at least the height of one of its strokes.
  • Use the mark only in STRAT Mint, white or black.
  • Don't stretch, rotate, outline or add effects such as shadows or gradients to the mark.
  • Don't place the mark on busy backgrounds where it loses contrast.
  • Don't use the logo in a way that suggests partnership or endorsement without permission.

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